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The MAER Vol.34 Distributed by EBSCO
CONTENTS
Research Article 1
EstimationOfTheShort-TermAndLong-TermChangesInSystematicRisk
Prof. Veron J F (1), Dr. Wang I (2),Dr. Duong H (3), Dr. Dang V N T (4), Dr.Pham H N A (5), Dr. Wallace D (6) and Dr. Ramiah V (7)*
(1.)(2.)(3.)(4.)(5.)(6.)(7.) UniSABusiness School, University of South Australia, Australia
Research Article 2
How To Make Good Decisions : A Investigation Of The Impact Of Managers’ Information BehaviourOn The Decision-Making Process.
Dr. HelaielAlmutairi (1)* and Dr. Hani A Alsarraf (2)
(1.) (2.) Public Administration Department, College of Administrative Sciences, Kuwaiti University, Kuwait
Research Article 3
The Assessment Of The Sustainability And Solvency Of The First Tier Mandatory Pension Scheme.
Dr. Daniel Kwabla-King* (1)
(1.) TexilaAmerican University, USA
Research Article 4
The Confirmation Of The Findings On Friedman’s Proposal That Liquidity Is Positively Impacted By Money Supply, In Discussing The Money To Liquidity Nexus
Dr. Chung TF1* (1) and Dr. AriffM2 (2)
1. Taylor’s University, 47500 SubangJaya, Selangor, Malaysia
,
2. University Putra Malaysia, 43400, Serdang, Selangor, Malaysia
Research Article 5:
Assessed ApprochOf The Use And Impact Of Market Segmentation Patterns And Practices On The Performance Of Banks
AsieduE* (1)
(1.) ServicioNacionalDe Aprendizaje(SENA) Neiva, Huila, Colombia
,
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Anyone
who has studied the use of information technology as a competitive weapon has
encountered the name Charlie Feld. Mr. Feld led the Management Services
Department of Frito-Lay during the 1980s when he pioneered one of the earliest
applications of information systems used to generate a competitive advantage.
No less than eleven Harvard Business School case studies document the work of
Mr. Feld during his tenure at Frito-Lay, covering the period starting when
Feld was hired at Frito-Lay in 1981 through his departure in 1992. So, when
Blind Spot appeared in the results of this reviewer’s regular search for
new and innovative books, it had to be considered for review. And this
reviewer knows the reader will not be disappointed.
There are literally dozens of books from the mundane to the excellent that
discuss and recommend methods and practices for aligning IT with the
organization. Further, there is the ubiquitous chapter in just about every
MIS textbook on the same subject. However, almost all of these books deal
with the subject of strategic alignment from the perspective that it is the
CIO’s responsibility to align the IS strategic plan with that of the
business. In Blind Spot, Feld makes the case that ...
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